GLOBAL Rent-a-Car: premiere at the WTM London fair
From 2 to 5 November 2015 London once more hosted the annual WTM (World Travel Market) tourism fair. As an international forum and professional networking platform for the worldwide travel industry, the fair represented the ideal occasion for the launch of GLOBAL Rent-a-Car.
GLOBAL Rent-a-Car is a new brand which networks independent local car rental operators throughout the entire world to the benefit of the customer. It is based on a franchise concept which has been developed by experienced leading experts in the vehicle rental business. In order to present GLOBAL Rent-a-Car – with its slogan “Think local, rent GLOBAL” – to visitors at the world's second-largest tourism fair as well as to the trade press, an entire team was present at the ‘global village’ of the WTM with a large stand and lots of information material.
The first major company to join the GLOBAL Rent-a-Car network is Buchbinder Rent-a-Car Germany.